Ways of doing SEO?

SEO is not a difficult job, but its a smart way for your site rank in major search engines viz. Google, Yahoo, MSN, AOL. People do SEO in many ways. some do spamming and others do ethical SEO. If you do SEO in ethical manner then it is beneficial for your business.

Basically there are 2 ways of doing SEO:-

1. White Hat SEO
2. Black Hat SEO

White Hat SEO Technique

Using techniques that don’t violate any of the search engine guidelines/TOS (Terms of Service). This process is the natural and organic SEO practices that are used to improve a site’s rankings and visibility online. ...

This process is the natural and organic SEO practices that are used to improve a site’s rankings and visibility online. White Hat techniques are ethical and follow the search engines standard practices.

Black Hat SEO

Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner.

Involves unethical, questionable and sometimes illegal search engine techniques used to improve site rankings and visibility. These techniques include hidden text and links, bait and switch methods and are usually geared for short term results.